Fruit Attraction 2024: all the latest for the fruit and vegetable sector

As every year, the Forigo team is preparing to participate from October 8th to 10th in the Fruit Attraction 2024 fair in Madrid, one of the most important global events dedicated to the fruit and vegetable sector.

With thousands of exhibitors from around the world and tens of thousands of visitors ready to enter the event, Fruit Attraction has become a reference point for modern agriculture and innovation.

The fair is not only an opportunity to present new products, but it is also an important platform for building strong networks. In essence, it’s a unique opportunity to meet potential business partners, new clients, and suppliers.

This year’s edition promises to be particularly interesting, with many new developments in the organic sector and innovative technologies for increasingly efficient and sustainable agriculture.

A packed program of activities: discover them at Fruit Attraction 2024

Innovation, diversity, and novelty are the key words of the fair. Over the course of the three days, Fruit Attraction 2024 will offer a wide-ranging program, including conferences, seminars, and workshops that will provide valuable insights into the latest industry trends. The undisputed star product of the 2024 edition will be the avocado, which will be the focus of several initiatives.

After last year’s success, the event returns with even more energy, occupying over 65,000 square meters of exhibition space, spread across 10 pavilions for the first time.

This year, the fair will be divided into four main areas:

• Fresh Produce: a vast display of fresh products from around the world. It will also feature an Ecorganic Market Place space, showcasing international organic products.
• Fresh Food Logistics: dedicated to the “cold chain,” a crucial meeting point for professionals in the food supply chain specializing in the preservation and transport of perishable goods.
• Auxiliary Industry: focused on sectors that enhance the fruit and vegetable supply chain, including fertilizers, agronutrients, as well as packaging and labeling solutions.
• Innova & Tech: the novelty of this edition, bringing together the Biotech Attraction and Smart Agro sectors, and presenting cutting-edge solutions for agricultural production. This space is dedicated to research and technological development, highlighting how innovation is one of the pillars of the modern industry.

The Forigo stand awaits you in Madrid!

The entire Roter Maquinaria team is thrilled to participate in Fruit Attraction 2024!

At Stand 7B29 – Pavilion P07, you will have the opportunity to discover our agricultural equipment for soil tillage and preparation up close.

For over 40 years, we have been committed to developing solutions that meet the needs of farmers and support more ecological agriculture. You can find us at the Ifema Feria trade center in Madrid from October 8th to 10th.

For any questions or information, don’t hesitate to contact us—we’re always at your disposal!