Fruit Attraction 2023: the must-see stage for the agricultural and food industry

The agricultural sector is constantly evolving: and in such a dynamic context, how can the new edition of Fruit Attraction not fit in? The annual trade fair is based in Madrid and is the international benchmark for the fruit and vegetable and agri-food industry.

From 3 to 5 October 2023, the Forigo Roter Italia solutions, co-exhibited with Roter Maquinaria, are preparing to arrive at the Ifema Madrid exhibition center to confront the best players and professionals in the sector.

Curious to know all the news and events scheduled? Continue reading the article!

Fruit Attraction: what to expect from the Spanish fair?

As every year, Fruit Attraction turns into a global platform for the promotion and marketing of fruit and vegetables. For 2023, the Organizing Committee has decided to focus on:

• Technology and Innovation. Technology plays a crucial role in modern agriculture and Fruit Attraction wants to offer a space dedicated to the innovations – from robotics to automation – that are revolutionizing the sector.
• Sustainability. Environmental sustainability is a growing priority in agriculture and the fair explores sustainable farming practices such as organic farming and water and resource management to provide concrete answers to contemporary challenges.
• International Trade. Fruit Attraction is a showcase for companies seeking export opportunities and international partnerships.

From this, the 2023 edition promises to be one of the most outstanding to date. Building on the success of the previous editions, the exhibition space will occupy 58,700 square meters: a unique figure in the history of the trade fair, which, for the first time, will extend over no fewer than nine halls.

This testifies even more to the strategic role that this trade fair plays for the entire industry, both from a business point of view and from the point of view of supply and demand timing planning.

In addition, thanks to the seminars and conferences scheduled, there will be no shortage of opportunities to delve deeper into the hottest topics in the sector and workshops conducted by the many experts present worldwide.

Fruit Attraction, therefore, is much more than a trade fair. It is the place where ideas come together, and opportunities materialize to create a networking of professionals connected 365 days a year. Among the main innovative aspects of the event, there is in fact LIVE Connect, the platform designed to increase visibility, positioning and networking between professionals and companies.

Forigo Roter Italia at Fruit Attraction 2023: watchword, innovation

For Forigo Roter Italia, a leader in the agricultural machinery industry, the exhibition is an ideal opportunity to share the innovation of its solutions with the rest of the world.

Are you ready to discover the latest technologies that are transforming the agricultural sector? Then drop by and visit us at stand 8D22 – Hall 8 from 3 to 5 October 2023: the Roter Maquinaria team is waiting to show you live the complete catalogue of the most precise and high-performance tillage machines on the market.

And if, while you book your ticket to Madrid, you have any questions or simple curiosity, please contact us: it is always a pleasure for us to answer your queries.